Do you remember the name of the person in 2010 who launched Free Charge 13 years ago?
Yes, today you will recognize this face. Leave that too, do you know who he is?
He is the one because of whom 80% of the businesses have gone online in India. Yes, he is the founder of Razor pay. Personal branding is a very good way to generate income today. But how, why, where should personal branding be made? So that we can say... I am the king of this world, I am the father, father of this world.
In the 15th century, people were understanding, what branding is and how it is used. In the 19th and 20th centuries, people did experiments on it, using technologies, they found out how to make a place for themselves in the hearts of their customers. And in the brain too, in which color, fonts, slogans and motion ads were used.
Come on, tell me which brand is this? Okay, so tell me which one is this? Hey, tell me one wrong. Maybe many people would have given the answers of all three. This method was of traditional branding. Using color combinations, we would take out the feeling inside our customer. By the way, what all colors can give you a feeling or your customer.
I have pinned in the comment But slowly, the method of branding started changing and branding was started from celebrities. Where the celebrity already has a brand, using that brand, make your own brand. And even today we get to see this. This branding is also called first-tier digital branding.
For example...
My Maggie, happiness in two minutes. Not only this, with the help of this, the media was implemented inside it. So that you can make people feel the feeling of your brand.
Like... But this age is not over yet. And in 2010, companies started using a new strategy to make their brand. Those were influencers, which are seen the most today. And maybe you will see it increasing in the future. Because as the creator economy will move forward, companies will keep giving you money for their branding and for their reputation.
Hey, you too... But there was a problem. All these branding activities were costing a lot of money. This is good, it is a good thing. But it has a lot of expenses, so we can't afford it. Because of this, the cost of acquisition of your product or service increases.
And the margin of your product or service decreases. In simple words, the cost you are paying to acquire a customer, you are not able to earn from your product or service. On top of that, people have become very smart. They know that I will not let you work so easily.
He has to face my evil side. First give a 99% discount.
In 2015, companies found a different solution for this.
Why? Did they forget Jio?
Jio...
Did you forget your grandfather?
So all the companies that were coming to the market at that time, now they had the results of all those experiments because of which their first companies made their brand. Now, traditional branding, digital branding, in which PR agencies had to come in between because there is no work done alone.
Because of this, different marketing strategies came out. Which we call the freemium model today. Free trial is available here. Only 40 rupees. Company's publicity, public's profit. Influencer, celebs, VC funding's. A way to build a brand was made. And because of this, 90% startups are loss-making in India today.
There was only one reason for these loss-making
startups. They made a brand, but kept their margin low and increased the cost of acquiring the customer. So a solution came out from there that we will do traditional marketing, but we will also grow our own farm. That is, we will make a personal brand.
Oh, okay. And because of this, you must be seeing that founders and their company's pages on YouTube, Insta, Facebook, on X, on Telegram, you will get to see all places.
Even in their Instagram, Facebook or YouTube ads, their products or services are showcased by keeping the founders in front. They go on the streets and sell their own product, make videos and post on social media. So that people can know who this guy is.
Because of personal branding, how lakhs and crores are earned, I will give you two examples of it These two channels. You won't believe it, right? I knew it. Tech burner made its followers and its own identity among tech creators. Its element was fun content with knowledge. With which they could make a different brand. The other tech creators only came, showed the specs and left.
Yes, you can say that in the language of psychology, they made their viewers rush more dopamine. The real work of Josh Talks is not to motivate, but to sell their non-academic courses. Yes, Josh Talks is an Ed tech platform.
It brings motivational stories so that it can sell its confidence communication courses. If you have followed our videos from the beginning, then you must know how we started. Friends!
How was the intro?
And how was the ending?
Be busy! Till then, be busy. And we did all this so that whenever you hear the word busy, you remember this intro. Busy! Or this ending.
This is one path. Which we will understand in the next article, what is the result of this. Remember what Trakin Tech says at the end of his video? Keep trakin! Keep trakin! Keep trakin!
Or Carry Minati, always at the end.
Mohit!
Mohit!
So how can we make our personal brand? Its step 1 is, you have to use social media today. The founder of Bombay Shaving Company, Shantanu, explained it to him and to the other founders too.
That's why you must be seeing Kunal Shah and Nikhil Kamat.
The founders of Zerodha launched their podcast and tried to make a presence, which was there before
and they tried to increase it with the help of social media.
Step 2.
We should make logos, color combinations, names with care so that people remember them for a long time. By the way, you can watch our name and brand special video for that. But here I will talk about an important aspect to build your personal brand, which is Emotion.
Emotion is the biggest weapon of today's generation. Be it nostalgia, humor, fear, it doesn't matter but that emotion should be raised. And this denotes one more thing, which is Relatability. If someone learns to use both of these things to make a personal brand, then it becomes a brand.
How relatable you can look to your audience, that also decides how your brand will be. But sometimes I feel that this relatability factor is neither less nor more. If it is less, people won't relate. If it is more, it can be difficult in the future.
Like this.
Like if we talk about this channel, we try to make humor the base of our emotions and provide knowledge and value on that base.
For example, let's take Manoj Dey.
His story was relatable and he created emotions in the minds of his viewers.
Yes, his ways are a bit...
But the fact is that the brand was built using the factor of emotion and relatability. So we should only focus on this, not on his content. And the third step, what you see, sells. The more you connect with people, the more your brand will be built.
And in their eyes, they forward it forward. So what is the path to build a personal brand?
Make a presence on social media, connect emotionally, and be relatable with your audience, and build as many connections as possible.
Yes, it will take time, like India vs Pakistan match, but what happened after that, everyone knows. Anyway, the point is that if you do it now, it will happen someday. But if you don't do it now, it will never happen.
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